Yearly Archives: 2010
Which is best, HTML or plain text?
The question is one of different opinion, the basics are that plain text emails are more likely to reach inboxes as HTML rate higher by SPAM filters but a good looking HTML creative can convert more, so you have to weigh up deliverability versus design, you can argue both sides, what’s the point of sending out a great looking [...]
Scheduling an email campaign send for a date in the future
A few clients have asked how they can schedule an email campaign to run at a later date so I thought I would write this guide, hope it helps. 1) Firstly login to your Newsletter Sender account. 2) Once logged in make sure you are in advanced mode. 3) Now select SEND > TRIGGER MAIL [...]
emailreg.org
Who are emailreg.org and what do they do? Quoted from their website “EmailReg.org provides a whitelist of legitimate email servers with their domains to reduce the chance of false positives while spam filtering” I have registered a number of domains with them and have found our mailings have had better deliverability, not massive amounts but it [...]
Emails not reaching Hotmail users?
Hotmail users are some of the most difficult subscribers to get emails through to, Hotmail use agressive spam filtering that doesn’t just move your email in the users spam bin, they actually stop/delete a percentage of emails server side so your email may never even reach the users account …. Due to this some websites [...]
New Website Design
Our new website design was launched today, I hope you agree that it is a massive improvement on the previous design ? We used to have two websites www.newslettersender.co.uk and www.newslettersender.co.uk we decided to migrate the two to make a single website with easy navigation and clearer descriptions of the services we offer. Easier client [...]
TriggerMails
Another item hot off the press from the team in the Newsletter Sender lab is the TriggerMail feature! The idea behind the TriggerMail was to provide an advanced feature incorporating our auto-responder service; offering our customers more flexibility with their automatic replies than was previously available in simple auto-responder. So, why call it TriggerMail? Simple. [...]
Simplified design with our new editor
March has marked the launch of our new drag-and-drop editor. Simplicity is the name of the game with this one and as such creating your newsletters should be easier and faster than it was with our old editor. Our designers have provided eight new template options created specifically for the new drag-and-drop editor. These templates [...]
A/B split tests
A/B split tests Have you noticed how the statistics you receive after every send sometimes vary? Have you tried improving on them? You may have speculated endlessly on what you can put in your subject line that will compel recipients to read it, or perhaps you’ve read countless articles on how to write the perfect [...]
Avoiding the Spam Filters and Other Email Marketing Tips
Email marketing as many of us know, can be a powerful and inexpensive method of reaching our most active potential and/or existing customers. It can boost not only our direct sales, but also our credibility and referrals. One of the major benefits of email marketing is that email is free, but obviously this is the [...]
